TCF Partners with Express Media group for their ‘Aao Parhao Campaign’

Aao Parhao, an Express Media group initiative in collaboration with IlM Ideas, is a call-to-action campaign with a specific objective to raise the profile of the teaching profession- increase its value and respect in society as key agents of change, thereby motivating and inspiring highly qualified young adults to enter the teaching force. The purpose and goal of Aao Parhao is to highlight the importance of teachers in Pakistan. The campaign objective is to inspire masses to take up teaching as a profession and help strengthen the foundation of Pakistan. The Citizens Foundation is amongst the campaign partners sharing the same vision. Know more about the initiative:

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